Vezyroglou Farm

DontMatter's collaboration with Farma Vezyroglou spans years, but the brand's entry into the washed, ready-to-eat salad market marked the start of something entirely new. With the launch of the new packaging, we took on redesigning the website, giving it a form that reflects the company's modern, "ready-to-eat" philosophy.

The Color Experience

We drew inspiration from the brand-new packaging and created a dynamic interface that transforms depending on the product. Every salad brings its own color palette to the site, creating an instant visual distinction and an enjoyable, "lively" browsing experience that whets the visitor's appetite.

Fresh Design, Simple Navigation

We left the old style behind and invested in a fresh, modern aesthetic. The new site isn't just a presentation of the farm — it's a digital catalog that highlights the convenience and quality of washed salad. With clean typography and a fluid layout, navigation becomes a game, letting users discover the nutritional content and origin of every baby leaf with a single click.