Hippo Sub

For HiPPO Submarine, we handled the Web Design & Development of the new website, aiming to bring online the distinctive character of an experience that combines the sea, exploration, and fun in Lindos, Rhodes. The brand itself gave us the chance to move away from a typical tourism aesthetic and create a fresher, brighter, more playful digital environment.

The design direction drew heavily on HiPPO's visual identity, using bold typography elements, striking photography, playful details, and animations that bring movement to the overall experience. The goal was for the user to sense right away that this isn't just another boat tour, but a different kind of experience — one that lets them discover the Lindos coastline both above and below the surface. The underwater cabin features large panoramic windows, while different routes combine sightseeing, marine life, and optional swim stops.

Designed Around the Experience

The website's structure was organized around the different rides and experiences, so visitors can quickly understand what each route offers and move easily into the booking process. At the same time, dedicated sections for private trips and special events extend the experience beyond everyday cruises.

Fresh by Nature

Unlike a more conventional tourism website, the branding here let us play more with the interface. Color, motion, imagery, and small details work together to give the website that same light, distinctive character as HiPPO itself.

From Discovery to Booking

Development followed the logic of the design, with responsive behavior and clean navigation from first contact all the way to Book Your Dive. The result is a website that doesn't just present the services — it functions as the visitor's first point of contact with the experience, even before they arrive in Lindos.