Aviamos

The Aviamos project involves redesigning the identity of a modern travel agency, aiming to create a fresher, more outward-looking, and contemporary image. At DontMatter, we designed a visual strategy that balances reliability with the emotion of travel.

The Branding Narrative

The new identity is built on a combination of simple yet meaningful symbols. The letter "O" from Aviamos was used as a core brand element, creating a clean and solid geometric foundation.

At the same time, we evolved the flower from the previous logo into a more modern, more flexible element that functions as a visual storytelling tool. This allows the brand to take on a more dynamic presence, especially across digital applications and social media.

The choice of typography (Instrument Serif) reinforces this direction, striking a balance between a premium feel and the sense of freedom that comes with travel.

Digital Future & Development

The next stage of the project involves the design and development of the new custom website, aiming for a complete digital experience. The website is designed to carry the brand's style into a functional environment, where inspiration for travel easily turns into action.

A Unified Brand Experience

Aviamos's strength lies in its cohesion. The identity combines elegance with a modern, digital-first character, creating a unified experience across every touchpoint.

The result is a brand that isn't limited to its visual image, but functions as a complete communication system.